W. Bradford
Paley is an artist and interaction designer whose
focus in both worlds is the visual interpretation of patterns
hidden in information. His work has three primary goals: to
create visual filters which let different subjects express
their differences; to make the work readable enough that the
viewer can gain specific insights; and to reveal complexity
in a way that's matched to human perceptual abilities. His
visual representations are inspired by the calm but richly
layered information in natural scenes. He tries to build with
the simplest filters, as if to say "look how little the
filter is doing--the beauty must be in the subject itself."
He did his first photography in 1968, his first computer
imagery in 1973, and founded Digital Image Design Incorporated
in 1982. He has exhibited at the Museum of Modern Art; he
created TextArc.org; and his designs are at work every day
in the hands of brokers on the floor of the New York Stock
Exchange. He is frequently asked to speak on the subject of
interaction design, and pursues an integrated career where
design jobs inspire art and art techniques inform design.
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