W. Bradford Paley





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W. Bradford Paley is an artist and interaction designer whose focus in both worlds is the visual interpretation of patterns hidden in information. His work has three primary goals: to create visual filters which let different subjects express their differences; to make the work readable enough that the viewer can gain specific insights; and to reveal complexity in a way that's matched to human perceptual abilities. His visual representations are inspired by the calm but richly layered information in natural scenes. He tries to build with the simplest filters, as if to say "look how little the filter is doing--the beauty must be in the subject itself."

He did his first photography in 1968, his first computer imagery in 1973, and founded Digital Image Design Incorporated in 1982. He has exhibited at the Museum of Modern Art; he created TextArc.org; and his designs are at work every day in the hands of brokers on the floor of the New York Stock Exchange. He is frequently asked to speak on the subject of interaction design, and pursues an integrated career where design jobs inspire art and art techniques inform design.

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