Born in East Brunswick, New Jersey, 1969 Lives in Los Angeles

Redsmoke, 1995-

www.redsmoke.com

Website

Lew Baldwin launched Redsmoke in 1995 as a vehicle for a fictitious rock band but says it "quickly evolved into a depository for the subconscious." The content includes "Platters," an episodic story begun in 1997 about a man who finds evidence of an escaped "programmed" human worker. The narrative unfolds through textless animation, using Flash, a software program that requires no interaction from the viewer. A soundtrack of electronic music, composed by Baldwin, accompanies the animation, echoing his original concept for the site.